When getting started with marketing segmentation, the first thing you need to do is decide who your target market is. Determine who is going to use your products and then you can decide how to split them up based on how you want to reach them. Then, continue to test your strategy to make sure you’re getting the results you want.
There are four primary categories of marketing segmentation used. Those include:
- Demographic: targets customers based on income, age, gender, ethnicity, religion, or level of education
- Geographic: targets customers based on the country, region, or city they live in
- Psychographic: targets customers based on personality traits, hobbies, values, beliefs, or lifestyle
- Behavioral: targets customers based on spending, purchasing, browsing habits, and degree of brand loyalty
The benefits of marketing segmentation are plentiful. Not only will you be able to create stronger messages for a specific group of people, but that audience is more likely to respond to your efforts. With this, you’re also able to stay on message while differentiating your brand from the competition.