Pop-ups usually appear on a website in order to advertise new deals or other promotions. They can remain on a page, or appear suddenly in an attempt to surprise the user.

Pop-ups can:

  • Grab attention quickly
  • Be used to collect contact information
  • Generate a sense of urgency
  • Increase conversion rates
  • Include a testimonial
  • Upsell more products
  • Remind users about items in their cart

The example above demonstrates how to use pop-ups to grab contact information, generate leads, and encourage sales.