Return on Investment (ROI):
In a marketing context, return on investment is the amount of revenue a company generates per dollar spent on the tactics used to market your product or service. This is important to measure to ensure that marketing activities are helping to build business (rather than act as a cost center).
Marketing Dictionary r Return on Investment (ROI)
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Take this quick quiz covering a dozen fundamental marketing terms. Then, share your results on social media and show off your marketing smarts.
Question 1/12
Which term describes the intentional alignment of content with marketing and business goals?
- Content Strategy
- Content Marketing
- Affiliate Marketing
- Marketing Strategy
Question 2/12
Which term refers to the total monetary value of retaining a single customer over their lifetime?
- Marketing Qualified Lead
- Share of Voice
- Customer Lifetime Value
- Attribution Modeling
Question 3/12
Which term describes the phases of the buying cycle from unawareness of a product all the way through to making an actual purchase?
- Marketing Funnel
- Marketing Process
- Sales Qualified Lead
- List Segmentation
Question 4/12
Which term refers to promoting a single message or campaign across multiple channels?
- Affiliate Marketing
- Cross-Channel Marketing
- Content Distribution
- Cross-Device Marketing
Question 5/12
Which term below is not considered part of the marketing mix?
- Price
- Place
- Promotion
- Publicity
Question 6/12
Which term describes the core benefit or solution that differentiates a product or service from the competition and positions it as the best possible option on the market?
- Net Promoter Score
- Unique Value Proposition
- Blue Ocean Strategy
- Customer Acquisition Cost
Question 7/12
Which term describes content from the web that has been sorted through and shared on a brand’s digital platforms?
- Curated Content
- Content Strategy
- Content Marketing
- Content Distribution
Question 8/12
Which term describes the process of building interest in a product or service and developing a potential customer base?
- Affiliate Marketing
- Attribution Modeling
- Lead Generation
- Customer Retention Rate
Question 9/12
Which term describes a measurable data point that helps prove your organization is on track to meeting its goals?
- KPI (Key Performance Indicator)
- Net Promoter Score
- Data Visualization
- Conversion Rate
Question 10/12
Which term describes focusing on actions and tactics that can improve results by 10 times, rather than merely by 10%?
- Content Strategy
- 10X marketing
- Market Share
- Affiliate Marketing
Question 11/12
Which term describes the path a potential customer takes to buying your product?
- Customer Journey
- Marketing Funnel
- Buyer Persona
- Customer Lifetime Value
Question 12/12
Which term describes a simple character description of a company’s target customer?
- AI marketing
- Sales qualified lead
- Marketing qualified lead
- Buyer persona
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