In a marketing context, return on investment is the amount of revenue a company generates per dollar spent on the tactics used to market your product or service. This is important to measure to ensure that marketing activities are helping to build business (rather than act as a cost center).
Download a resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.
CoSchedule is an industry-leading marketing management and editorial calendar platform. It’s mission control for your entire marketing team to help you organize every project in one place.
Ready to test your marketing knowledge?
Take this quick quiz covering a dozen fundamental marketing terms. Then, share your results on social media and show off your marketing smarts.
Question 1/12
Which term describes the intentional alignment of content with marketing and business goals?
Content Strategy
Content Marketing
Affiliate Marketing
Marketing Strategy
Question 2/12
Which term refers to the total monetary value of retaining a single customer over their lifetime?
Marketing Qualified Lead
Share of Voice
Customer Lifetime Value
Attribution Modeling
Question 3/12
Which term describes the phases of the buying cycle from unawareness of a product all the way through to making an actual purchase?
Marketing Funnel
Marketing Process
Sales Qualified Lead
List Segmentation
Question 4/12
Which term refers to promoting a single message or campaign across multiple channels?
Affiliate Marketing
Cross-Channel Marketing
Content Distribution
Cross-Device Marketing
Question 5/12
Which term below is not considered part of the marketing mix?
Price
Place
Promotion
Publicity
Question 6/12
Which term describes the core benefit or solution that differentiates a product or service from the competition and positions it as the best possible option on the market?
Net Promoter Score
Unique Value Proposition
Blue Ocean Strategy
Customer Acquisition Cost
Question 7/12
Which term describes content from the web that has been sorted through and shared on a brand’s digital platforms?
Curated Content
Content Strategy
Content Marketing
Content Distribution
Question 8/12
Which term describes the process of building interest in a product or service and developing a potential customer base?
Affiliate Marketing
Attribution Modeling
Lead Generation
Customer Retention Rate
Question 9/12
Which term describes a measurable data point that helps prove your organization is on track to meeting its goals?
KPI (Key Performance Indicator)
Net Promoter Score
Data Visualization
Conversion Rate
Question 10/12
Which term describes focusing on actions and tactics that can improve results by 10 times, rather than merely by 10%?
Content Strategy
10X marketing
Market Share
Affiliate Marketing
Question 11/12
Which term describes the path a potential customer takes to buying your product?
Customer Journey
Marketing Funnel
Buyer Persona
Customer Lifetime Value
Question 12/12
Which term describes a simple character description of a company’s target customer?
AI marketing
Sales qualified lead
Marketing qualified lead
Buyer persona
You scored out of 12 correct answers.
That's awesome!about average.leaving some room for improvement. Think your friends can do better? Share this quiz on Twitter, Facebook, or LinkedIn.
I got /12 on the Marketing Terms Quiz via @CoSchedule!Think you can match it?Think you can do better?https://coschedule.com/marketing-terms-definitions/https://cosched...
Download a resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.