Scrum allows marketers to openly work towards a well-defined goal. The framework starts with a simple question: What work can already be seen or known? From there, evaluate what is and what is not working. Then, begin tracking the project’s progress.
Tech Target provides a graphic to show the three pillars, or goals, of Scrum:
- Adaptation – The team continuously reviews and revises its approach to problems
- Inspection – The team reflects and evaluates its work performance on a daily basis
- Transparency – The team works in an open environment, sharing progress and road blocks
Learn more about the Agile scrum framework and how it works for marketers.