Expanded Definition

This most often means conversations taking place on social media networks, blogs, and news sites. It’s a means of monitoring the relevance of your brand and the level of interest the market has in your products and services.

Measuring SOV can help companies measure:

  • Brand Relevance
  • Brand Awareness
  • Market Position
  • Competition

Tools to Measure Share of Voice

The best way to measure SOV is to use a dedicated tool. Here are some popular options:

How is Share of Voice Visualized?

Generally, charts and graphs are used to visualize this metric. Here is an example from BrightEdge via Search Engine Land:

Visualization of Share of Voice