Expanded Definition
This most often means conversations taking place on social media networks, blogs, and news sites. It’s a means of monitoring the relevance of your brand and the level of interest the market has in your products and services.
Measuring SOV can help companies measure:
- Brand Relevance
- Brand Awareness
- Market Position
- Competition
Tools to Measure Share of Voice
The best way to measure SOV is to use a dedicated tool. Here are some popular options:
How is Share of Voice Visualized?
Generally, charts and graphs are used to visualize this metric. Here is an example from BrightEdge via Search Engine Land:
