Video marketing is the act of using videos to:
- Promote and market your products/services
- Increase engagement on your social media platforms
- Reach a new audience
- Educate your consumers and customers
Video marketing is an effective marketing method because it encourages people to share it on social media. Platforms like YouTube, TikTok, Facebook, and Instagram are key for video marketing.
Check out this example of video marketing that combines digital images and recorded images: