Owen Piehl, Author at CoSchedule Blog
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Owen Piehl

Owen Piehl is a Content Specialist at CoSchedule. He is an avid writer, musician, and advocate for community outreach. When he’s not hard at work creating actionable content, he can be found playing his ukulele or riding his bike around the streets of Fargo.

Coke Marketing Strategy: Their Recipe for Success (+5 Achievable Strategies)

Coke Marketing Strategy: Their Recipe for Success (+5 Achievable Strategies)

A red can with swooping white lettering on its label moves to center screen, drops of condensation running down its side. “TsssSS kr-POP!” An invisible hand pours a brown, fizzing liquid […]

Google Marketing Strategy: How to Promote Multiple Product Lines with Powerful Marketing

Google Marketing Strategy: How to Promote Multiple Product Lines with Powerful Marketing

Google has long served marketers as a primary channel to distribute advertisements, and optimizing your site for the platform is one of the only ways to ensure organic growth in the […]

How to Follow Apple’s Marketing Strategy and Become a Beloved Brand

How to Follow Apple’s Marketing Strategy and Become a Beloved Brand

When it comes to omnipresent brands, few modern companies hold a candle to the name recognition and influence held by Apple. This wasn’t always the case however, and there was […]

Does Betteridge’s Law of Headlines Hold True (and Why Does It Matter)?

Does Betteridge’s Law of Headlines Hold True (and Why Does It Matter)?

This may be the only time today that someone will tell you that you can break a law. Sadly, this law has little to no legal or scientific value — […]

15 Email Newsletter Headline Examples That Will Help You Improve Open Rates

15 Email Newsletter Headline Examples That Will Help You Improve Open Rates

Allow me to put forth a scenario: you spend hours on your newsletter each week — planning, writing, and curating content — but your open and click-through rates are stagnating. […]

How to Write Eye-Catching Headlines That Boost Engagement and Make People Click

How to Write Eye-Catching Headlines That Boost Engagement and Make People Click

What is your main goal when writing a headline for your article? You may say that the headline’s purpose is just to describe the contents of the article or to […]

What Can Writers Learn From Effective Magazine Headlines?

What Can Writers Learn From Effective Magazine Headlines?

If you’ve been a writer in any capacity — whether a self promoter, lifestyle blogger, corporate marketing guru, journalist, or any other style of writing — you know one simple […]

Everything You Need to Know About Headline Style and Capitalization

Everything You Need to Know About Headline Style and Capitalization

When I worked as a journalist, one of the hardest things I had to do throughout the entire writing process was write headlines. Not only did I struggle with crafting […]

Write Killer Newspaper Headlines like a Professional in 7 Easy Steps

Write Killer Newspaper Headlines like a Professional in 7 Easy Steps

Would you look at that? After rounds of edits, multiple cups of coffee, and lots of hard work, you’re finally done with your article! The only issue is that you […]

28 Marketing Certifications That Will Take Your Career to the Next Level

28 Marketing Certifications That Will Take Your Career to the Next Level

If you’re a professional marketer, there’s a good chance that you didn’t actually go to marketing school. If that’s the case, then there’s an entire wealth of classic and modern […]