Author Archive

Owen Piehl

Owen Piehl is a marketing content writer at Vitu. Previously, he was a Content Specialist for CoSchedule. He is an avid writer, musician, and advocate for community outreach. When he’s not hard at work creating actionable content, he can be found playing his ukulele or riding his bike.

Coke Marketing Strategy: Their Recipe for Success (+5 Achievable Strategies)

A red can with swooping white lettering on its label moves to center screen, drops of condensation running down its side. “TsssSS kr-POP!” An invisible hand pours a brown, fizzing liquid […]

Owen Piehl

January 18, 2022

Google Marketing Strategy: How to Promote Multiple Product Lines with Powerful Marketing

Google has long served marketers as a primary channel to distribute advertisements, and optimizing your site for the platform is one of the only ways to ensure organic growth in the […]

Owen Piehl

January 14, 2022

15 Email Newsletter Headline Examples That Will Help You Improve Open Rates

Allow me to put forth a scenario: you spend hours on your newsletter each week — planning, writing, and curating content — but your open and click-through rates are stagnating. […]

Owen Piehl

June 21, 2021

Everything You Need to Know About Headline Style and Capitalization

When I worked as a journalist, one of the hardest things I had to do throughout the entire writing process was write headlines and headings. Not only did I struggle […]

Owen Piehl

May 3, 2021

28 Marketing Certifications That Will Take Your Career to the Next Level

If you’re a professional marketer, there’s a good chance that you didn’t actually go to marketing school. If that’s the case, then there’s an entire wealth of classic and modern […]

Owen Piehl

April 8, 2021