Zoe Devitto, Author at CoSchedule Blog
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Zoe Devitto

Zoe is a content marketing strategist for SaaS brands like FollowUpBoss, Mention, and more. On the personal front, Zoe is a pho enthusiast and loves traveling around the world as a digital nomad.

Clickbait Headlines Are Dead (So Here’s What You Should Do Instead)

Clickbait Headlines Are Dead (So Here’s What You Should Do Instead)

I don’t intend to make this article clickbait-y, so here’s the answer right away: no, online clickbait headlines are not dead, but they’re a dying breed. Just a decade or so […]

How to Write Advertising Headlines Like These 8 Awesome Examples

How to Write Advertising Headlines Like These 8 Awesome Examples

Writing good advertising headlines is 80% of the sale, or, as David Ogilvy famously said, “When you have written your headline, you have spent eighty cents out of your dollar.” […]