Whitney Deterding has 10+ years of experience in marketing with a focus on developing digital marketing strategies, managing marketing projects, and researching best practices for result-driven marketing.
At CoSchedule, Whitney strategizes growth opportunities, develop's product positioning, and creates new research-based processes for the marketing team. Whitney also works on building cohesive branding across all internal departments.
Whitney focuses on delivering value to the customers, growing the brand's identity, and increasing customer retention rates. She’s passionate about diving into data and developing new practices to grow the company.
One of her main responsibilities is developing strategies for landing pages, emails, social posts, advertisements, promotions, product announcements, newsletters, website content, and everything else in between. Throughout this, she ensures that the company's messaging and positioning are aligned with customer needs.