Why Choose CoSchedule Marketing Suite Over Sprout SocialCoSchedule Marketing Suite is powerful marketing software that brings your team, process, & projects - including social media management - into one tool. The comprehensive content calendar and robust social media tools provide better visibility and workflow management than Sprout Social’s capabilities. The following information is meant to help you understand how CoSchedule Marketing Suite compares to Sprout Social as a viable alternative:
Robust Social Media Publishing IntegrationsSprout Social is heavily used for social media planning and publishing. CoSchedule Marketing Suite includes social media scheduling and publishing for the industry’s most popular social media networks.
Social Media Integration
- X (Formerly known as Twitter)
- YouTube Shorts
- Mastodon - Not available in Sprout Social
Best Time Scheduling For Better EngagementLove using Optimal Send Times to schedule messages in Sprout Social? CoSchedule Marketing Suite features a similar tool called Best Time Scheduling that allows you to publish messages at the optimal time for engagement.
Cross-Functional Marketing CalendarThe Calendar in Marketing Suite gives you global visibility of your projects, campaigns, and social messages in a single publishing calendar. The Calendar makes it easy to proactively plan weeks, months, quarters, or even a year in advance. Best of all, it features drag-and-drop rescheduling, so you can quickly adjust timelines for social campaigns, projects, and events when priorities change.
Social Media Automation ToolsSimilar to Sprout Social’s Sprout Queue, CoSchedule Marketing Suite includes a social media automation tool called ReQueue. ReQueue automatically publishes messages across your social channels for you. With ReQueue, you can consistently fill in the gaps in your social schedule by resharing top-performing evergreen content.
AI Social AssistantCoSchedule Marketing Suite includes multiple AI tools to help you create a more engaging social media strategy. The first AI tool is Mia, CoSchedule’s Marketing Intelligence Assistant. Chat with Mia, and she can help generate ideas and content in seconds. Mia also features an AI prompt library that features over 500+ AI marketing prompts you can use to create high quality content for your marketing strategy in less time. Writing social messages? The social message composer includes an AI Social Assistant. Share a link or topic of your message, and your AI Social Assistant will generate social message copy for you.
Social Media CampaignsWant to promote an event, campaign, or new content? Marketing Suite makes it easy to group together related social media posts with Social Campaigns. This way, you may apply a Status to the series of posts at the Project level. This empowers you to write and approve a campaign of social messages as a whole unit rather than individual posts to save time. Best of all, if timelines change, you can reschedule the entire series of messages in seconds with drag-and-drop rescheduling.
Social Media AnalyticsLike Sprout Social, CoSchedule includes a series Social Media Reports, including:
- Social Engagement Reports give you a high-level overview of your entire social strategy in a single report.
- Social Campaign Reports measure the success of specific campaigns and intiatives.
- Social Profile Reports analyze the best times, days, and message types for each profile across your social channels.
Other Popular Integrations In Marketing SuiteIn addition to social media integrations, Marketing Suite connects with Google Workplace products. This empowers your team to create, edit, comment, and approve content in progress easily:
- Google Docs
- Google Sheets
- Google Slides
- Google Analytics
- Campaign Monitor
- And more!
Marketing Projects & CampaignsCoSchedule Marketing Suite allows you to customize all of the types of content you want to see on your content calendar. So whether it’s Social Campaigns, Blog Posts, Emails, or maybe something more specific to your organization like Product Announcements, you can create and define these easily. You can even create Marketing Campaigns to group related projects for a cleaner view of progress and timelines. Unlike Sprout Social, CoSchedule Marketing Suite is a complete content calendar for social media, content marketing, email marketing, and beyond.
More Reasons To Make The Switch From Sprout SocialCoSchedule Marketing Suite also includes many other features and dashboards to help marketers organize all their marketing in one place, including:
- Multiple Calendars - Create multiple calendars for specific teams, departments, or initiatives.
- Request Forms - Streamline your project intake process with custom, shareable forms.
- Approval Workflows - Add required approvals to your workflows to make sure everything meets standards before publishing.
- Team Management - Delegate, assign, and reassign work via the Team Dashboard to effectively manage your team's priorities.
- Kanban Boards - Manage work through every stage of the creative process with customizable Kanban Boards.
- Digital Asset Management - Store, index, and share your content with built-in content library.