Inside The Report: Why CoSchedule Is Featured On The Gartner Magic Quadrant For Content Marketing Platforms
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Gartner recently released their Magic Quadrant for Content Marketing Platforms* for 2019 report, and as far as big news goes in the enterprise content marketing space, it doesn’t get much bigger.
As a trusted research and consultation firm for enterprise companies, each year Gartner produces the report to help marketing and IT leaders evaluate the market’s direction, maturity, and the technologies participating in that space. The report helps enterprises choose vetted software to strategically improve their marketing tool stacks.
And in Gartner’s latest report, CoSchedule earned one of the leading roles on the Magic Quadrant for Content Marketing Platforms.
Of course, with every accolade comes the real story behind the significance and journey in its achievement. So, what does the report really mean for CoSchedule and the companies looking for a content marketing platform?
There Is A New Key Player Among Enterprise Marketing Platforms
Since CoSchedule debuted in the fall of 2013, the CoSchedule solution has evolved into an unparalleled family of agile marketing products with robust functionality focused on helping professional marketers, and their entire team, get organized.
This maturity in feature set not only helped make CoSchedule a top 15 leading software provider on the Inc. 5000 list, but also the fastest-growing mid-market and enterprise content marketing solution on the 2019 Gartner Magic Quadrant for Content Marketing Platforms. Furthermore, it sends a strong signal that CoSchedule is the up-and-coming solution for enterprises of all sizes looking to organize their content marketing, as well as their entire marketing strategy, in one place.
CoSchedule already serves 500 enterprise customers, including the world’s leading marketing teams like Microsoft, Yamaha, Igloo, Expedia, and Harvard University. The confidence these enterprise marketing teams place in the CoSchedule platform, along with being included on the Gartner Magic Quadrant in our first year of eligibility provides the industry validation, credibility, and trust that many enterprise companies seek when selecting a new marketing technology.
CoSchedule Facilitates An End-To-End Agile Marketing Process
The Gartner analysts’ evaluation of CoSchedule uncovered a number of key differentiators that separate us from the other players on the Magic Quadrant for Content Marketing Platforms. The first of those indicates CoSchedule is the only content marketing platform best equipped to facilitate an end-to-end agile marketing process. CoSchedule understands that marketers need a solution built to support both content marketing planning and execution.
Agile project management methodologies allow marketing teams of all sizes to change gears more quickly based on feedback, produce higher quality work, and provide better visibility into the status of projects. Since 50% of marketing teams are planning to implement at least some form of agile marketing within the next yet, this makes CoSchedule an effective decision.
The reality, whether we like it or not, is that most marketing directors are forced to become accidental project managers. Effective content planning and execution requires a team (e.g. writers, designers, editors, social media specialists, etc.) to work collaboratively and demands the ability to quickly identify and remove roadblocks. CoSchedule provides a Kanban view, along with many ways to assign tasks and discuss projects, which allows entire teams the ability to review the status of projects in real-time to quickly identify possible roadblocks, monitor team progress, and keep projects moving forward.
CoSchedule Helps Marketing Teams Organize Effective Workflows
Content marketing doesn’t happen in a vacuum. At the same time you’re developing and prioritizing content ideas and mapping out your entire editorial calendar, the reality is that you’re simultaneously managing team resources—evaluating bandwidth, creating tasks, and inserting approval processes where needed.
CoSchedule is designed to help marketing teams organize it all in the same place.
Gartner’s report highlights CoSchedule’s robust, fully customizable workflow capabilities. They indicate that marketers who need strong workflow and project management in their content marketing platform should consider CoSchedule.
The vast majority of the marketers with whom we talk suffer from a cobbled together mess of technologies—one for work management, one for content, another for social, and one for asset management—none of which typically play well with each other. This often causes marketing teams to create spreadsheets and shoe-horned processes that feel disorganized and chaotic. At CoSchedule, we call that mess makeshift marketing, and it’s killing marketing teams’ productivity. In CoSchedule, you can solve makeshift marketing by keeping a pulse on every project with automated workflows, project approvals, and team performance dashboards.
CoSchedule Is Easy To Implement Across An Organization
In many cases, an enterprise solution takes a minimum of 6-12 months to implement before you’re up and running at full capacity.
Contrary to many of the other organizations on the Gartner Magic Quadrant for Content Marketing Platforms, the report states CoSchedule provides intuitive user experience and a straight-forward implementation across the entire organization that enables not only an efficient adoption but also a quick return on investment.
Beautifully simple but incredibly powerful. This makes CoSchedule a rare find in an enterprise world where unnecessary complexity often collides with heightened adversity to change. Just because you want to drive the Cadillac, doesn’t mean you should have to study the driver’s manual for months before you open it up on the highway and see how it handles.
In addition to Gartner’s sentiments, for the fifth consecutive season, CoSchedule has been named a G2Crowd “Leader in Content Marketing Software”, an accolade awarded based on user ratings and customer satisfaction. These testimonials reiterate Gartner’s findings.
CoSchedule Facilitates Far More Than Content Marketing
We take great pride in being recognized on the Gartner Magic Quadrant for Content Marketing Platforms in our first year of eligibility. But CoSchedule is actually much more than just a content marketing platform.
We believe content marketing, while a fundamental component of the modern marketing team, is just one of the myriad of strategies marketers execute on. The CoSchedule suite is a family of agile marketing products that organize your marketing in one place:
- Content Organizer: Content marketing software to drive strategy and growth
- Work Organizer: Team collaboration software to manage and automate workflows
- Social Organizer: Social media management software for everything from publishing to measurement
- Asset Organizer: Digital asset management software to organize and share everything
- Marketing Calendar: Cross-functional calendar for global visibility of every project
The marketing industry is maturing from teams built around the channel they serve—content marketing, social media, email, pay-per-click, etc. The marketing teams of tomorrow include specialists from these disciplines all on one team—executing a specific brand message, rather than a singular channel.
This means marketers have to break down barriers between teams and reinvent how to work efficiently overall. CoSchedule is built to serve the marketing departments of today while envisioning a unified platform that’s ready to facilitate the teams of tomorrow.
* About the Gartner Reports
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
April 3, 2019