Getting Started With Digital Asset Management for Marketers
Think of all the time your marketing team wastes trying to track down a logo, file, or photo.
Designers have graphics saved on their desktops, logos are scattered all over Dropbox and Google Drive, and naming conventions are chaotic.
It’s time for a solution.
The CoSchedule Digital Asset Organizer fits seamlessly into your marketing tool stack, and it lets you organize everything from working files to final projects in one centralized library.
Table of Contents
- Introduction
- Why is Digital Asset Management Important?
- Marketers Are Time-Strapped
- Shorten Production Cycles
- Focused On Generating ROI
- Digital Asset Management Checklist
- What Digital Asset Management is.
- Why is Digital Asset Management important?
- Checklist to determine if a Digital Asset Management solution is right for you!
Introduction
Before we talk about Digital Asset Management, let’s talk about what it is. In a nutshell, a DAM solution is a central hub to store and share all the things your marketing team creates. When your file storage is a mess, your team gets frustrated, time gets wasted, and you never realize the ROI of all the assets you create because no one can find them. Digital Asset Management helps your team become more efficient, and it helps save time by not having to dig through files.Why is Digital Asset Management Important?
Digital Asset Management lets your team create, share, and distribute assets seamlessly with each other. It also helps you organize everything in one centralized location. Here’s why finding a DAM solution is more important than ever...Marketers Are Time-strapped
Marketers are being asked to create more assets than ever. Expectations are rising, but you’re not getting additional resources to meet these heightened goals. That being said, marketers have two options:- Reprioritize your work to waste less time on non-productive things.
- Stay late and work extra hours.