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This getting started guide will walk you through how to get off on the right foot and lay the foundation to achieve all the outcomes we promised you. Like:
You won’t learn everything you can do in CoSchedule, but rather the most important things to set yourself up for success. Think of this like a 101 class from your undergrad days.
In this chapter, you’ll learn a few basics of the CoSchedule calendar.
What is this guide? This guide will walk you through the initial steps to setting up your CoSchedule calendar.
Who’s this guide for? New CoSchedule champions that will be implementing the tool for their marketing team.
What you’ll learn:
The home dashboard is one of the most important areas for ensuring the on-time delivery of projects.
It’s the first place your team members will turn to when setting their daily priorities.
Everyone will see a list of their tasks for the day, a list of notifications to stay in-the-know on all their projects, and a list of their recent/favorite projects to make it easier to jump back in where they left off.
You can also use this to set tasks for yourself, or strategically favorite projects to keep an eye on your team’s progress.
To add a new, private task (like a reminder to respond to an email), click on the orange “New Task” button on your home dashboard.
CoSchedule’s marketing calendar is the single most important thing that will increase visibility into what your team is working on.
It serves as the blueprint for all of your events, content, social media, and more.
Finally, you’ll have visibility into how every project interacts, overlaps, and supports your goals at a glance—confirming your team is working on the right priorities at the right time.
Here are some things you should know about the marketing calendar.
Your calendar will be made up of four items:
Let’s steal the concept of the marketing project vs. marketing campaign graphic from the Emily getting started guide.
CoSchedule is the only marketing software that allows you to see everything you have scheduled in a calendar view.
Let’s explore its features to help you navigate your calendar.
If you’d rather see all your projects as a list view instead, toggle down the grid vs list view option located just above your calendar. This allows you to see all the same info as the calendar view, just presented as a list.
To add a new marketing project to your calendar, click the orange “+Create” button in the top corner or click the plus sign on a date on your calendar.
Choose the option that says “Project”. Then, use the dropdown menu to pick which type of project you’re planning. Choose a color label and name your project.
Marketing campaigns have a lot of moving parts. Here’s how to plan one in CoSchedule to make sure everything moves like a well-oiled machine.
Add a new marketing campaign to your calendar just like you did with a marketing project. From the dropdown list, choose the “Campaign” option.
Give the campaign start and end dates; add a color label and name it.
This will create a campaign calendar of all the projects associated with the campaign.
From here, start adding marketing projects to the campaign. Once you’ve got some projects in your marketing campaign, you’ll see the strategy to come to life.
Now that you know a little bit about how to start setting up your CoSchedule calendar, why not get started in real life?
Head over to your calendar to execute everything you learned in this lesson.
January 31, 2020
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