Small Changes, Big Ideas
As an entrepreneur, you understand the big picture long before the individual elements.Click To Tweet
Defining The GoalsThe truth is, we didn't start building CoSchedule to re-organize content. What we really wanted to do was reinvent the editorial calendar as we know it. To date, there is nothing quite like what we will offer. This is very exciting, and we needed to do a better job of communicating that to our potential users. As it turns out, sometimes the best way to say it is to just say it like it is. CoSchedule integrates directly with your WordPress blogs and social media profiles to simplify your content marketing workflow and make content scheduling easier on you and your team. Or at least, like it will be.
The RulesWhile rewriting our "tagline" (or whatever you want to call it) and product description, we started with a word bank of keywords and ideas that we felt must be included. We then prioritized them from the most to least important.
- Editorial Calendar
- Content Marketing
- Ease and Simplicity
- Social Media