If your current blog management process is disorganized, messy, and time-consuming, this guide is for you.
You’ll learn the perfect strategy and the CoSchedule recommended process for getting your blog in order – from brainstorming to promotion.
Let this blog post be your blueprint to turning your blog from a haphazard mess, into a streamlined, well-oiled machine.
A month of blog content scheduled in advance.
Your social channels filled with messages with almost no effort from you.
Never running out of content ideas.
AND getting more traffic than ever to your website.
This might sound too good to be true, but the fact is, CoSchedule has made this a reality for thousands of bloggers, solopreneurs, and small businesses.
Step 1: Start Brainstorming and Filling Up Your Ideas Bin
One of the best parts about CoSchedule is the ability to build a treasure trove of content ideas, so you’ll never be left scratching your head wondering what to write about.
To start, come up with a handful of content themes. Here are some examples of different use cases to help:
Super Bowl appetizers
Christmas cookie recipes from around the world
Halloween party must-haves
Couch to 10k
Post-baby boot camp
Exercise of the week
Must-have baby items
Based on these content themes, you can start brainstorming content ideas. Set a timer for 15 minutes and write down as many blog ideas as you can.
Don’t worry if they’re any good or not – you can vet them later. For now, you just want to get as many things as possible down on paper.
Next, put them all into your ideas bin in CoSchedule. You can also skip the pen and paper exercise and do this directly in your ideas bin if you wish.
Simply click the “Ideas” button, and then use the plus sign to add an idea.
Once you’ve added all your ideas into the CoSchedule ideas bin, drag and drop them over to the calendar to begin the execution phase.
Step 2: The Perfect To-Do List to Get Your Blogs Accomplished on Time
Once you’ve moved a blog post from your ideas bin to the calendar, add some tasks to make sure that everything will get accomplished on time.
Here’s our recommended blog post task list for you to copy and paste into your calendar.
Outline post - 14 days before publish
Write post - 12 days before publish
Create graphics - 8 days before publish
SEO optimize - 6 days before publish
Proofread - 5 days before publish
Add social campaign - 4 days before publish
Change status to Scheduled - 3 days before publish
TIP: This to-do list gives you a starting point. Feel free to alter based on your unique process.
Here’s what all your tasks will look like once you’ve added them into CoSchedule:
Step 3: Save Time Writing Blogs Using the Text Editor or Google Doc Integration
Under the attachments area of your blog post in CoSchedule, you’ll see options to add either a text editor or a Google Doc.
Both can easily be converted to WordPress, so feel free to choose whichever one you feel most comfortable writing in.
After your blog post is completed, click the gear in the corner and choose convert to WordPress.
CoSchedule will automatically transfer everything and create a WordPress post on your site.
Once you’ve converted your content to WordPress, you can easily move between CoSchedule and WordPress by clicking the edit in WordPress button.
Step 4: Get More Traffic by Choosing The Perfect Headline
The CoSchedule Headline Analyzer Studio is built right into your calendar, so you can quickly test out different options to ensure you’re getting the most clicks.
Play around using different emotional and powerful words to raise your score and build the most clickable headline for your audience.
Step 5: Get More Traffic With Social Campaigns and Save Time With Social Templates
Social campaigns in CoSchedule ensure that you’re driving more traffic to your blog by consistently posting social messages over an extended period of time.
In an earlier post, you created the perfect social campaign and turned it into a template to reuse every time you write a blog post.
If you missed that post, no worries. You can re-read it here.
Click on the “Templates” icon and apply one of the social templates you created.
Apply the template and see all your social messages, links, and images magically write themselves.
Step 6: Schedule Your Content and Let CoSchedule Do The Rest
The final step in the process is moving your blog post from draft to scheduled. Can the status in the bottom corner.
Don’t worry – your post won’t go live until the specific day and time you’ve set. CoSchedule will automatically publish your WordPress Blog and all the related social messages exactly when you’ve told it to.
This means you don’t have to be at your computer to manually push things live when you’re ready to publish.
If you're a visual learner who would rather learn this in a how-to video, see below. ?
Leah Johanna is currently the digital director at North Dakota United. Previously, she was the Customer Marketing Lead at CoSchedule. Outside of work, she loves hunting for cool stuff at thrift stores. If not for marketing, Leah would be a psychiatrist, given her fascination with Dateline NBC, true-crime podcasts, and Netflix documentaries about cults.