Your brand is so much more than a name, mascot, or logo.
Every message you share with your audience - students, alumni, faculty, staff, donors, the community - builds a perception of who you are as an institution.
...think about it….
Great marketing campaigns are the reason students choose to enroll.
Alumni continue to support.
Donors choose to give.
At the end of the day, the growth and success of the university is a direct result of the campaigns you create.
And with limited team resources…
...a constant stream of new project requests…
...and multiple target audiences…
Getting ahead + staying organized can be a bit of a challenge ?
Until today that is…
Introducing CoSchedule for University MarComm teams! Discover how you (and your team) can plan, promote, and publish top notch campaigns (on time and on budget) with CoSchedule!
Here’s 6 ways how?
1.You can visualize your school’s entire promotional calendar in one place.
Admissions is launching a campaign focused on attracting transfer students.
Athletics is gearing up for the big rivalry football game.
The School of Business is hosting a career fair for students.
And the Alumni Foundation is throwing their annual fundraising gala.
….and that’s just what’s happening on Friday.
Your team is responsible for the promotional posters, billboards, mailers, ads, social messages, invites, programs, and [insert other important communication piece here] for all of them. ☝
Get the visibility you need to execute it all by adding projects and campaigns inside CoSchedule.
With the calendar view, your entire team now has access to what’s going live across the University’s distribution points.
Apply color labels to your projects to designate which college, department, or organization each project is for.
These visual labels give your team a better understanding of how these events and campaigns interact and overlap.
Arming you with the knowledge to refine your strategy, manage your workload, and balance the topics on your calendar.
One of CoSchedule’s customers, Lamar University sums it up best….
“With CoSchedule, I have an eagle eye view on everything happening in our promotional calendar.” - Bri Gore, Social Media Manager at Lamar University.
Which makes it easier to keep each department happy and on track towards their marketing goals.
2.You’ll finally regain control over your university’s social media strategy.
Academic departments, sports teams, student orgs, admissions - they often have their own social accounts.
It’s a smart way for your marketing team to delegate social media responsibilities to faculty, staff, and students.
After all, they’re the experts on everything related to their students and alumni.
But when things get busy, it’s common for these accounts to go dark…
And you don’t want to ghost your audience.
Stay active by adding all university social accounts inside CoSchedule.
Making it a breeze for your social media manager to pick up the slack…
...and keep accounts active when their owners need a little extra help.
CoSchedule makes it easy to plan social campaigns for all University owned accounts, too.
Without the right social tool in place, it can feel overwhelming to plan (and post) to that many social channels.
And we know you have a lot to manage. Bonus Fact: Many CoSchedule university customers have as many as 35 social profiles in CoSchedule.
But with Social Campaigns, it’s simple to share messages across any (or all) of your social media accounts in minutes.
3. You can eliminate information silos across tools + departments.
University marketing teams are constantly collaborating.
Multiple team members contribute to any given project - writers, social media managers, graphic designers, media relations.
Before CoSchedule, some of our University teams were using an assortment of tools to keep track of projects: Asana, email, Wufoo, Trello, spreadsheets, Google docs, and other makeshift solutions.
Things were disconnected. And important context, feedback, and project details were getting lost in the shuffle between tools and team members.
With CoSchedule, everything is in one place.
Discussions, task lists, attachments, resources, deadlines - it’s all associated with each individual project on your promotional calendar.
Create custom project checklists using Task Templates in CoSchedule.
Share important documents, notes, and updates in the discussions section. And tag the people who need to know the deets.
And view “percentage completed” to gauge which projects on your calendar are on track and which ones are falling behind.
Now anyone collaborating on a project can jump into CoSchedule, and see exactly what work has been done (and what needs to be done) to get the project finished on time.
4. You can oversee + enforce brand standards with built-in approvals.
Your team works diligently to make sure your brand is reflected in everything you create.
But there are many people contributing to these campaigns - your internal MarComm team, outside agencies, and other partners across the University.
And when a tweet, blog, or postcard that gets published or printed with a misspelling or incorrect logo…
It’s on your team.
Add necessary checks and balances inside CoSchedule to make sure you review projects before they go “live.”
Add approvals to projects where you need them.
And get a real-time list of the projects that are ready for you to review.
Because in the end, you are responsible for the University’s brand.
“CYA” and avoid mishaps by adding necessary review points inside CoSchedule.
5. You can give stakeholders visibility into your team’s work (without giving away too much).
Every department on campus demands your attention and expertise.
So you serve on committees for Homecoming, Graduation, and other initiatives to make sure marketing related projects for these events get completed.
And when it’s your turn to share updates during these meetings, you have to gather updates from your team and create a status report for each and every one.
Create saved calendar views to build filtered views for these meetings.
Quickly share an overview of where projects are at - while giving the committee full visibility into project timelines.
Send a recap - that updates in real-time - by sharing a read-only link to the campaign.
You have full control over what they see.
So you can avoid the “I want what you’re doing for XYZ group,” competition mindset between departments.
And keep them focused on their department’s goals and priorities.
6. And you’ll maximize your team’s efficiency + productivity.
Your team’s time is valuable.
And because higher ed budgets for staffing are limited…
You don’t have the luxury of simply increasing your staff when your workload increases....
To meet project demand, you need to be efficient.
The right tools and processes in place will help your MarComm team spend less time tracking down project details + sharing project updates and more time on what makes you valuable.
By managing projects inside CoSchedule, University teams save an average of 13 hours and 20 minutes every week.
That’s over 50 hours every month!
With all of that extra time, you can spend more time on creating strategies and campaigns that deliver results. $$$
Are you ready to save time, collaborate smarter, and regain control over your university’s brand? See CoSchedule in action.
Schedule your demo with a higher ed expert today.
Whitney Deterding has 10+ years of experience in marketing with a focus on developing digital marketing strategies, managing marketing projects, and researching best practices for result-driven marketing.
At CoSchedule, Whitney strategizes growth opportunities, develop's product positioning, and creates new research-based processes for the marketing team. Whitney also works on building cohesive branding across all internal departments.
Whitney focuses on delivering value to the customers, growing the brand's identity, and increasing customer retention rates. She’s passionate about diving into data and developing new practices to grow the company.
One of her main responsibilities is developing strategies for landing pages, emails, social posts, advertisements, promotions, product announcements, newsletters, website content, and everything else in between. Throughout this, she ensures that the company's messaging and positioning are aligned with customer needs.