If you're a blogger, solopreneur, or startup who's just getting started with the CoSchedule editorial calendar, you've come to the right place. This blog post will help new users of the editorial calendar learn how to organize their blog and social media in one place.
It's specifically designed to help new users of the solo/individual plan find value and get organized, fast.
Being proactive, publishing regularly, and growing your audience is hard work. CoSchedule makes it easier to publish blog posts consistently, schedule social media posts, and drive traffic to your site – all in one tool. This post will show you how to get started.
Social media typically involves crazy workarounds, multiple tools, copy/pasting, and logging in and out of all your social media accounts. Yuck.
It’s easy to keep your social channels active by scheduling all your social messages with CoSchedule.
From blog promo to content curation and everything in between, simply add a social message to your CoSchedule calendar, and we’ll push it live when it’s time.
Social Messages in CoSchedule: A Real-Life Example
Here’s what your future CoSchedule calendar could look like when you’ve scheduled some social messages…
Some ideas of social messages you can add to your calendar include:
Content curation messages - Share content from external sources to raise engagement.
Timely news messages - See a relevant topic for your business trending on Twitter? Add a few social messages about it to your CoSchedule calendar.
General business promo messages - Drive traffic to your website by creating some posts that promote your business.
Blog promo messages - Build your audience by sharing your content with regular social media posts to promote your content.
2. Manage your WordPress Blog
WordPress is great… except it’s impossible to see a schedule of what you want to post and when. That makes publishing blog posts a tedious and way more manual process than it should be.
Organize all of your WordPress posts on a unified editorial calendar with CoSchedule. If it’s your dream to publish content more regularly, your editorial calendar makes it easy to write, publish, and promote all your WordPress posts in CoSchedule.
You can also save time by scheduling social messages as you write blog posts right in WordPress. CoSchedule is a standalone, approved app that syncs with WordPress and won’t slow your install down or wreak havoc on your other plugins.
WordPress Blog Management in CoSchedule: A Real-Life Example
Here’s what your future CoSchedule calendar could look like when you manage your blog with CoSchedule…
Your blog post living side-by-side next to all the relevant social messages that help promote it.
3. Plan Your Content
Planning content is hard work. In the past, you’d schedule your blog post and social media separately, but when things inevitably need to change… it's impossible to reschedule everything without wasting a half-day on hundreds of clicks to make it right. But it can be a lot easier and less time consuming with CoSchedule.
CoSchedule’s drag-and-drop calendar makes rescheduling easy. Simply drag and drop a blog post, and all of your related social messages will automatically adjust without tedious, manual rescheduling.
Content Planning in CoSchedule: A Real-Life Example
Here’s what your future CoSchedule calendar could look like when you plan your content in CoSchedule…
You’ll see all your upcoming blog posts so that you can publish more and hold yourself accountable for reaching your goals.
4. Automate Social Sharing with ReQueue
Sharing enough content on social media is hard… and not sharing enough means missed opportunities to increase your traffic… until you implement ReQueue.
Create a social message, add it to ReQueue, and CoSchedule will automatically publish the message at the best times so you can increase traffic to your blog with no extra effort on your part.
The best part? ReQueue takes into account your entire social schedule, so you’ll never post duplicate content or push too many messages out at once.
ReQueue Automation in CoSchedule: A Real-Life Example
Once you enable ReQueue, here’s what your CoSchedule Calendar could look like.
You’ll see green social messages appear, which means ReQueue is hard at work promoting your content and growing your traffic.
5. Templatize your Social Campaigns
CoSchedule is the only social media tool that has customizable social sharing templates.
You know how every time you write a blog post, you have to re-create a social sharing schedule to promote it? Doesn’t that feel really repetitive and time-consuming?
With Social Templates in CoSchedule, you create your perfect social sharing schedule and apply it to every blog post so that you’ll never have to think about what channels to share your blog post on again.
Added bonus… you’ll also maximize the traffic to your posts since you’ll consistently be sharing your blog posts on social media multiple times.
Only Owners, Managers, and Admins can create and edit Social Templates.
Social Templates in CoSchedule: A Real-Life Example
Here’s what applying a social template to your campaign in CoSchedule could look like.
If you're a visual learner who would rather learn this in a how-to video, see below. ?
Ready to take a deeper dive into getting started with CoSchedule? Check out the next chapter. It will walk you through 5 must-do steps to help you discover the light-bulb moment in CoSchedule.
Leah Johanna is currently the digital director at North Dakota United. Previously, she was the Customer Marketing Lead at CoSchedule. Outside of work, she loves hunting for cool stuff at thrift stores. If not for marketing, Leah would be a psychiatrist, given her fascination with Dateline NBC, true-crime podcasts, and Netflix documentaries about cults.