You are 40x more likely to get noticed via email than on Facebook. You have a captive audience who opted-in to your communication. They want to hear from you! Give them a reason to OPEN your emails.
Email drives 6x more conversions than a Twitter post. Your email is targeted at an audience who CHOSE to follow you! They’re warm + ready and unlike your social platforms they are product aware.
Email is cheap. The average return on investment per email is $38 for every $1 spent. That means, write a killer email, and you can start raking in the dough $$$
Write like a human talking to a human, match your subject line to the content inside your email, AND don't be afraid to break the rules (throw convention + formality to the wind).
Create scannable, easy to digest subject lines. The right amount of words—and characters—can make all the difference in your open rates!
Use emojis in your subject lines to add a little personality and boost open rates by as much as 57%.
Sure, intuition is nice BUT A/B testing tends to embarrass intuition (in a good way). Thus, whenever possible, create two varying subject lines and TEST those suckers!