Applied marketing is all about the tactical application of your strategy in a given area of marketing. Marketers can use this strategy to effectively reach their goals surrounding communication, research, sales, or any other aspects of marketing.
For example, marketers could use what they know about their target audience to form a strategy that will reach them and convince them to make a purchase. A marketing plan is always evolving, and by using this strategy, a marketing team’s specific goals can become more obtainable.
In the marketing world, there is some ambiguity around what exactly “applied marketing” means. The above is how CoSchedule chooses to define it.