The body copy supports the main idea and is what ultimately persuades a person to buy a product or service. This text goes into the details of the product and explains why the product or service will benefit the customers.
You want your body copy to persuade your readers to take some sort of action. In order to persuade them to do what you want, (make a purchase, sign up for newsletters, etc.) you need to know how to write a powerful body copy.
Below are some tips on how to do that:
- Focus on benefits, not features
- Include emotional triggers
- Show how you can fix your readers’ problem
- Simple is better
- Write how you speak
Overall, you want to highlight the benefits of your product or service and explain why your readers would want it. By following these tips, you can learn how to write body copy that sells.