Glossary
Download Resources

Unique Value Proposition:

A unique value proposition (UVP) is the core benefit or solution that differentiates your product or service from the competition and positions it as the best possible option on the market.

Expanded Definition

It is also referred to as a unique selling proposition (USP). A strong UVP should inform the copy marketers write in order to sell to their audiences.

Shareable Graphic

If you’d like to share this definition on social media, consider using this graphic:

Definition of Unique Value Proposition

Ready for seconds?

Download Marketing Resources

Download a resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.

Additional Resources

How To Create A Brand Positioning Strategy That Will Appeal To The Right People

Related Terms

Meet The Chef

About CoSchedule

CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.