When a salesperson receives a potential lead from their employer or marketing team, they can reach out to them even though the lead has not yet expressed interest in their product.

During a cold call, a salesperson attempts to pique the interest of the lead. The goal of a cold call is to get the lead to book a meeting with them to go more in-depth to what their product can offer.

Cold calls are a great way to generate and nurture leads. If done right, they can generate sales and increase revenue for the company.

Below are some tips from RainToday on how to do successful cold calls.