Targeting is one of the biggest strengths of direct marketing. It allows you to tailor each message you send out to a specific target audience. This way, you can focus your energy on the consumers who are most likely to respond positively to your efforts.
Some examples of direct marketing include:
- Direct Mail
- Email Marketing
- Text Message Marketing
Direct marketing ensures you are reaching your target audience with the intended message. Using direct marketing also allows you to build a relationship with each new customer. However, the costs of direct marketing can add up quickly, so you want to make sure the potential ROI outweighs the risk of losing resources.