Targeting is one of the biggest strengths of direct marketing. It allows you to tailor each message you send out to a specific target audience. This way, you can focus your energy on the consumers who are most likely to respond positively to your efforts.

Some examples of direct marketing include:

  • Brochures
  • Direct Mail
  • Email Marketing
  • Flyers
  • Telemarketing
  • Text Message Marketing

Direct marketing ensures you are reaching your target audience with the intended message. Using direct marketing also allows you to build a relationship with each new customer. However, the costs of direct marketing can add up quickly, so you want to make sure the potential ROI outweighs the risk of losing resources.