An elevator pitch should catch the attention of whoever you are saying it to. Your goal is to make them more interested in what you and your business can do for them.

After catching their attention, you can expand on your sales pitch and offer more details about your company. In order to get to that point, though, you need a stellar elevator pitch.

Here’s a brief outline for you to follow:

  • Start with who you are
  • Touch on what you do (and what you bring to the table)
  • Explain what you want
  • Finish up with a quick call to action or tagline

Below is an example of a 30-second elevator pitch from Ladders: