According to a list compile by Email Vender Selection, there are over 425 different email service providers and they all have varying feature sets and capabilities. Because of this, marketers have to make sure they choose the one that works the best for them based on functionality. Common features include:
- Creating email templates (or storing pre-made templates)
- Keeping a subscriber list
- Sending emails
- Tracking statistics of email campaigns
Though there’s a plethora of options to choose from, marketers definitely have their favorites. Below is a list of some of the most popular email service providers on the market today.
At its most basic level, an email service provider should store email addresses and be able to send emails, but most ESPs do much more than that. Because email campaigns are so important for modern businesses, it’s essential for marketers to have an email service provider that gives them everything they need.