It takes actions such as likes, clicks, shares, and comments into consideration. The calculation for engagement rate is the total number of engagements divided by total reach, multiplied by 100.

This is an important metrics because it indicates the level of interest an audience has in a given post or piece of content. These insights can be used to better understand past performance and  to create more content that resonates.

Measuring Engagement Rate

This metric can be monitored in one of two ways:

  • Using in-app analytics (social networks generally offer this functionality).
  • Using a third-party tool (such as CoSchedule, for example).