6,399,322 Ways To Get More Social Media Engagement With Nathan Ellering From CoSchedule [AMP 044]
![6,399,322 Ways to Get More Social Media Engagement With Nathan Ellering From CoSchedule](https://media.coschedule.com/uploads/tons-of-ways-to-get-more-social-media-with-nathan-ellering.png?w=3840&q=75)
- The scoop on CoSchedule and what it is Nathan does here as the head of demand generation. Nathan also shares how big the demand generation team is.
- Why Nathan took on his research project on which social media posts tend to do well on which platforms and how he evaluated different standards of performance.
- How the demand generation team uses data to do what works, over and over again.
- How Nathan went from having massive pile of data to putting it all into motion to work for CoSchedule.
- Why marketers should focus on content before mechanics.
- Hints on where to get the inspiration needed to create great content. Nathan explains methods such as PAS (problem-agitate-solve), bridge after bridge, AIDA (attention, interest, desire, action), and the 4 Cs (clear, concise, compelling, credibility).
- How to use closed-ended questions, controversy, anecdotes, and quotes on social media for maximum engagement.
- Specific strategies for finding success on Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Google+.
- Nathan’s very best advice on leveling up your social media skills.
6,399,322 Ways To Get More Social Media Engagement With Nathan Ellering From @CoSchedule
Click To Tweet- “CoSchedule is the best place to go to manage the workflow behind the scenes to help you hit every deadline.”
- “Solid content will always trump solid mechanics.”
- “Don’t let the fear of starting stop you from starting. You can learn anything. You really can.”
Transcript:
Jordan: Social media engagement. Every marketer wants more of it but if you ever found yourself writing messages only to have them float into empty space with a little, if any, engagement, you’re not alone. There’s got to be a better way to consistently write messages that win likes, comments, clicks, and shares. It turns out that CoSchedule’s own Nathan Ellering cracked the code. Nathan is the Head of Demand Generation here at CoSchedule. After conducting a massive study, he found specific things that can actually predict the success of every social message you write before you even hit send. This means knowing things like which message type will get the most engagement across every network or how many characters should your messages be, how many hashtags and emojis should you use and even what emotional sentiment will play best for your brand. Imagine if you knew the answers to those questions. What would it mean for your brand to increase your social media engagement faster than it takes you to drink your morning cup of coffee? I’m Jordan from CoSchedule. I want to know the answers to these things too, so let’s chat with Nathan and learn exactly how to get it done. Hey Nathan, thanks so much for being on today on your own podcast and letting us turn the tables on you. Nathan: Jordan, I want to say thanks for being the one who’s going to do this interview. I’m pretty excited about it today. Jordan: I can’t wait. I know it’s not just me but I’m sure our listeners are going to be really interested in hearing more about what you have to offer and about what you do here, what CoSchedule’s up to. Why don’t we kick it off with that? Why don’t you give us a scoop on CoSchedule and tell us a little more about all the things that you do here. Nathan: Yeah, definitely. CoSchedule itself is the bestselling marketing calendar in the world, which is pretty fun to be part of the marketing team that leads that charge. CoSchedule is a marketing project management tool that combines with social media scheduling. You can start with your content and follow it all the way through that workflow, comes complete with task templates or workflow management too so you can easily assign tasks out to your team. Something that’s fun that we hear all the time is that marketers are using CoSchedule to get organized, to finally see everything that they’re working on in place. It’s that place to go to collaborate. That’s what we really want to see with CoSchedule is like any marketing project that you take on, CoSchedule is the first place to go to kick off that project. What we found is that CoSchedule is the best place to go to, to manage the workflow behind the scenes to help you hit every single deadline. For anyone who has been listening on this podcast for a long time, you guys know that I love this quote but plan your work and then work your plan. CoSchedule helps you do both and that’s why I like to go back to that all the time.![CoSchedule is the best place to go to manage the workflow behind the scenes ...](https://media.coschedule.com/uploads/coschedule-manage-workflow-quote.png?w=3840&q=75)
![Solid content will always trump solid mechanics.](https://media.coschedule.com/uploads/solid-content-trumps-mechanics.png?w=3840&q=75)
![Don't let the fear of starting stop you from starting.](https://media.coschedule.com/uploads/fear-of-starting.png?w=3840&q=75)
![Subscribe to the Actionable Content Marketing Podcast](https://media.coschedule.com/uploads/Podcast_Nathan_cta.png?w=3840&q=75)