Glossary
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Freemium:

A pricing strategy in which a company offers the basic version of a product or service for free, but premium services are charged.

Freemium customers start with free services and then choose to upgrade to premium features – more storage, unlimited customization, or increased customer services.

The freemium business model is outlined below.

Benefits of Freemium:

Increases brand awareness
Improves your lead generation process
Generates a high conversion rate

An example of a Freemium product is CoSchedule’s Headline Studio.

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CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.