Businesses should care about the gig economy because it can bring a number of benefits, such as:

  1. Cost savings: By using gig workers, businesses can avoid the costs associated with hiring permanent employees, such as benefits and employment taxes.
  2. Flexibility: The gig economy allows businesses to quickly scale up or down their workforce based on demand, without the need to make long-term commitments.
  3. Access to a wider pool of talent: Businesses can benefit from the gig economy by being able to access a global pool of highly skilled professionals, who can work on short-term projects or assignments.
  4. Innovation: The gig economy also allows companies to tap into new business models and revenue streams, by connecting with new customers and partners, and providing new products and services.

Here’s an example of how it works