Inbound marketing aligns a business’s marketing channels and provides content that is relevant and useful to their target audience. Once they hook the target audience, other tactics are used to nurture those leads and turn them into customers.

Aspects of an inbound marketing campaign:

  • Blog Content
  • Landing Pages
  • Link Building Outreach
  • Pay Per Click Advertisements
  • SEO Tactics
  • Social Media Content

When working with an inbound marketing team, it’s important to know how your target audience is and how you will reach them.

Unlike outbound marketing, inbound marketing teams target their content to those who have already expressed an interest in their company. The graphic below from Digital Connect shows some more differences between the two.