Think of all the Google searches broken up into a library catalog. Optimizing your site can tell the search engines where your content can be properly indexed and displayed so users can find the information more easily.

Below are some basic principles of search engine optimization:

  • Add your main keywords early on in your content
  • Build backlinks
  • Don’t deceive your users
  • Optimize your site’s loading speed
  • Think about what makes your website unique and valuable
  • Use targeted keywords in your title tag

SEO is important for marketers because organic search is a huge source of traffic for brands. In order to get a site to rank higher on a search engine, SEO experts have to find ways to increase both the quality and quantity of traffic it gets.

You want to be able to understand what your website users want so you can target your content and keywords toward them. Then, you can optimize your site so your audience can reach your information quickly.