How Are Keywords Used?
Content marketers, search engine optimization specialists, and paid advertising/PPC experts consider keywords important for aligning content, ad copy, and spends on topics and interests their audiences are most interested in.
Types of Keywords
Here are some defined categories:
- Broad Match: Keywords that include some words being bid on for PPC ads.
- Exact Match: Keywords that are identical to terms being bid on for PPC ads.
- Phrase Match: Keywords that match a long phrase being bid on for PPC ads.
- Long-Tail: Keyword phrases that are typically three to four words or more long.