The microsite of a brand typically lives as its own system outside of the main company website, but they can also be found as a subdomain.
According to HubSpot, there are several reasons a brand may want to invest the time and effort to run a microsite. Some reasons include:
- Highlighting a campaign
- Targeting specific buyer personas
- Sharing company or customer stories
- Inspiring a call-to-action
Hubspot also has an excellent list of examples of successful microsites that you might be familiar with. Probably one of the more well-known microsites is Spotify’s Year in Music.