Here are some examples of entities that companies reach out to:
- Influential individuals
- Potential customers
- Brands
These entities can help bring awareness and drive sales to your company. They already have a strong relationship with your target audience, which means the consumers find them trustworthy.
Outreach marketing achieves goals such as:
- Driving brand awareness
- Create trust with target audience
- Promotion of products or services
- Boosting customer retention
- Partnerships and collaborations
