Here are some examples of entities that companies reach out to:

  • Influential individuals
  • Potential customers
  • Brands 

These entities can help bring awareness and drive sales to your company. They already have a strong relationship with your target audience, which means the consumers find them trustworthy. 

Outreach marketing achieves goals such as:

  • Driving brand awareness
  • Create trust with target audience
  • Promotion of products or services
  • Boosting customer retention
  • Partnerships and collaborations