Pain points help marketers identify areas where the company’s product or service could benefit potential customers. Marketing teams present products or services as the solution to their pain point. 

Pain points benefit teams by creating a connection with target audiences and guiding effective marketing strategies. 

The four pain point types:

  1. Financial Pain Points: Problems regarding money
  2. Productivity Pain Points: Problems that affect the ability to perform tasks
  3. Process Pain Points: Problems with business’s systems and processes
  4. Support Pain Points: Problems involving limited support at critical stages