Product-Led Growth:

A business strategy that places a company’s product as the main driver of customer acquisition, expansion, conversion, and retention.

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Product-led growth relies on the product to do the “selling” based on its features, performance, and virality. 

For marketers, product-led growth lowers your customer acquisition costs and increases profit margins.

With the product-led growth strategy, focus your efforts on these three pillars to be successful:

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