Promotion is one of the 4 P’s of Marketing, and is an important part of any marketing mix.

Companies can promote their brand, products, or services. A strong promotional strategy can raise brand awareness, generate leads, and increase revenue.

The goal of a promotional strategy is to:

  1. Build Awareness
  2. Foster Interest
  3. Generate Demand
  4. Influence The Audience To Take Action

As you can see, a strong promotion can contribute to every customer, no matter where they are in the sales funnel.

Below is a graphic created by IvyPanda that shows the different aspects of a successful promotion.