Promotion is one of the 4 P’s of Marketing, and is an important part of any marketing mix.
Companies can promote their brand, products, or services. A strong promotional strategy can raise brand awareness, generate leads, and increase revenue.
The goal of a promotional strategy is to:
- Build Awareness
- Foster Interest
- Generate Demand
- Influence The Audience To Take Action
As you can see, a strong promotion can contribute to every customer, no matter where they are in the sales funnel.
Below is a graphic created by IvyPanda that shows the different aspects of a successful promotion.