Schema structured data markup makes it easier for customers and web searchers to find the information they need quickly. Many companies want to make sure their information is seen by potential buyers, and schema markup helps that happen.
SEO specialists are debating on whether pages with schema markup rank higher on SERPs, which could boost traffic to their sites. After all, if a page looks like it has the information the readers wants, they’ll probably click to learn more.
Even if you’re not too sure on how schema markup works, chances are you’ve seen it in action. Below is an example of how these webpages have used schema markup to showcase valuable information.
These sites made sure details about their apple pie recipes showed up in the search results. The highlighted portions are what web developers decided was important information for readers to know so they could decide which recipe to click on. That’s what was added to the schema markup. Now, depending on the time commitment or how many calories each pie has, a customer could click on the recipe they want, which boosts traffic to that site.
There are a number of tools developers can use to make and test the schema they want to add to their site. They do all this in the hope of getting the right information in front of readers that will click on their content.