Glossary
Download Resources

Swag:

A slang word for a promotional item that is usually gifted at an event or to an employee or client.

Any item that is plastered with a brand is considered swag. Swag given out at events or to clients is used to increase brand awareness. Swag given to employees within the company is used to raise employee satisfaction and build on company culture.

Popular Swag Items:

T-shirts
Hoodie
Hat
Stickers
Water Bottles

TEDxDesMoines gifted swag to all attendees at their TEDx event.

Source

Ready for seconds?

Download Marketing Resources

Download a resource bundle including marketing templates, ebooks, guides, and more. Plus, subscribe to receive updates about new blog content and other resources from CoSchedule.

Related Terms

Promotion
Brand Awareness
Word Of Mouth Marketing

Meet The Chef

About CoSchedule

CoSchedule is an industry-leading marketing management and editorial calendar platform. It's mission control for your entire marketing team to help you organize every project in one place.