User testing allows you to fix the product’s issues before your real customers start having problems. This can help preserve your brand’s reputation, and may even help save you money in the long run.
Below are some basic steps on how to go through the user testing process.
- Create a prototype
- Define the test objectives
- Select target users
- Create a natural environment
- Replicate the process
- Document the findings
Depending on the product being tested, there are different methods you can use. The graphic below, created by CrazyEgg, shows three options.
User testing allows people to try out a new prototype and identify user pain points (or opportunities for improvement). No matter what method you use, make sure your subjects have the resources needed to properly evaluate your product.