In its most basic form, marketing automation tools simplify time-consuming tasks many marketers have to do today. This allows marketers to spend their time on more pressing matters while also cutting down on the risk of human error.

Some examples of where marketing automation is used:

  1. emails and newsletters
  2. forms and landing pages
  3. CRM integration
  4. ad campaigns
  5. repeat purchase campaigns
  6. downloadable gated content