As an agency…
You live and die by your clients (and TBH...managing overhead).
So before you can jump into a new tool like CoSchedule…
You’ve got to consider how the tool impacts your workflow process…
Your bottom line...
And most importantly, your clients!
Which means you’ve got questions.
“What if CoSchedule slows down our process?”
“What if I can’t justify the cost of CoSchedule?”
“What are my clients going to think of CoSchedule? And if I show CoSchedule to my clients, what if they want to use CoSchedule instead of my agency?”
And because you’ve got questions (along with a ton of other agencies just like you)…
We’ve put together a little Q+A with three of the most common questions we get from prospective agencies…
With answers based on REAL customer experiences from agencies who already use CoSchedule!
So without further ado…
Let’s get to it. ?
The Top 3 Questions Agencies Have Before Choosing CoSchedule (With Answers Based On REAL Customer Experiences)
^^Don’t believe it?
Then believe Borshoff, a full service agency based in Indianapolis, who publishes 3.75X more content (every month) thanks to CoSchedule.
Before CoSchedule, they wasted a TON of time tracking down the details for blog posts, customer stories, and social media posts.
But with CoSchedule, they’ve seen dramatic improvements in their process, efficiency, and traffic (and already project their 2018 figures to produce even better results).
Not convinced yet?
Take a peek at Convince & Convert, a group of strategic advisors that work with world-class organizations to make digital marketing and customer experiences remarkable through consulting and training services.
When Convince & Convert was looking for a tool, they needed something that could help their virtual team manage a high volume of projects.
Since implementing CoSchedule (and getting all of the project details inside of the editorial calendar), the Convince & Convert team has all of the resources and context required to get projects completed faster….
And effectively manage their content-heavy schedule with ease – even with a remote team.
In fact, the Convince & Convert team has saved 10+ hours each month on content marketing with CoSchedule!
So back to the question of…”what if CoSchedule slows down our process?”
It definitely does NOT slow you down (in fact, it only makes it easier for your team to be more efficient).
Onto the next question!
We all know that time is money.
And since CoSchedule saves you time…
...well, you get the rest. ?
Let’s take a peek at the marketing team at Virtual Resort Manager, a fully integrated Vacation Rental Management solution, who used CoSchedule to promote a post that boasted 13 million views….
AND streamlined their content creation process so much that they were able to double their clients (without having to hire more people $$$).
Virtual Resort Manager was looking for the right all-in-one tool to manage their projects and drive business for their company AND their clients….
...what they found (*cough* in CoSchedule *cough*) was a powerful tool that enabled to streamline their management, take on more clients, and make MORE money.
Which is the the goal with ANY software purchase, am I right?!
And if you’re still not convinced that you can justify the cost of CoSchedule...
Think about *maybe* pushing the cost to your client (because honestly, they benefit from CoSchedule, too!)
Here’s a hypothetical example to get the wheels turning.
Let’s say CoSchedule costs you $1600/month…
And you have 40 clients who each require 1 social campaign per month.
To make up for the cost of CoSchedule, you charge each client $50 per social campaign.
And $50 X 40 clients = $2000 (which means you cover the cost of CoSchedule AND make an extra $400 in the process).
^^That’s just for a few social campaigns! (And not even considering how much time you save making said social campaigns using CoSchedule!)
And if charging by social campaign (or really any type of content) gets too specific for you…
...you could also add CoSchedule as a generic line item in your proposal, i.e. “Marketing Software,” and decide what price you feel is reasonable for your client.
So back to the question...“what if I can’t justify the cost of CoSchedule?”
The answer: You can! And the agencies that already use CoSchedule have figured out a way to make it work...
...there are many ways to make it work if you’re serious about *actually* making it work.
Onto the last question!
As an agency...you + your clients are in a constant balancing act.
And bringing in another variable (like CoSchedule) can tip the scales in a way that raises questions from your client.
Like…”Why don’t we just use CoSchedule ourselves instead of paying you to use it?”
But here’s the thing….
CoSchedule doesn’t replace your brilliant marketing agency (because CoSchedule doesn’t create content).
CoSchedule DOES get your agency more organized, builds client trust, and helps you create better content, faster.
Take a look at Echo Storytelling, an agency based in Vancouver, Canada, that actually built MORE client trust and drove better results with CoSchedule.
When Echo Storytelling was looking for a new tool, they needed a solution with a transparent process that made it easy for their team + clients to work together.
And with CoSchedule, they’ve been able to establish a transparent marketing process helping them not only build more trust with their clients, but also drive better results.
So again...to answer the question, “What if I show CoSchedule to my clients and they want to use CoSchedule instead of my agency?”
You can easily explain that CoSchedule is a software that helps drive efficiency (and if you’re into it, how it can help them understand everything you do)...
...but it’s no marketing genius.
And let’s be honest…all that BA marketing content is NOT going to write itself.
Q: What if CoSchedule slows down our process?
A: It definitely does NOT slow you down (in fact, it only makes it easier for your team to be more efficient).
Q: What if I can’t justify the cost of CoSchedule?
A: You can! And the agencies that already use CoSchedule have figured out a way to make it work.
Q: What if I show CoSchedule to my clients and they want to use CoSchedule instead of my agency?
A: CoSchedule doesn’t replace your brilliant marketing agency (because CoSchedule doesn’t create content). CoSchedule DOES get your agency more organized, builds client trust, and helps you create better content, faster.
^^So while you might still have hesitations…
You know (based on REAL experiences from agencies just like you) that CoSchedule is going to make your workflows MORE efficient…
Put some extra $$$ in your pocket…
And your clients are going to love it, too!
Which means you’ve got the answers (AND the confidence) you need to move forward. ?
You’ve got this!