Emma Tupa

Attention social automation lovers! Based on your feedback… We’ve made some serious improvements to your favorite social automation tool… Introducing the NEW and improved ReQueue! AKA the refreshed version of […]

Managing an entire marketing strategy… …well, it can feel like your head is spinning. Just as one campaign gets out the door… Another thousand content requests come flying in… (on […]

Email marketing. It’s 4x more effective than direct mail… …gets 6x more conversions than Twitter… …40x more engagement than Facebook… And has the BIGGEST impact on your ROI ??? Why? […]

“Please look, but do not touch.” (the thought racing through your mind every time you get a request to “access the calendar”) Your calendar is mission control for your entire marketing strategy. […]

As an agency… You live and die by your clients (and TBH…managing overhead). So before you can jump into a new tool like CoSchedule… You’ve got to consider how the […]

Managing a marketing team with MULTIPLE tools… Is more than tough… It’s CHAOS. You end up spending a majority of your day jumping from screen to screen. Commenting on the […]

Planning a trade show booth is one of THE hardest things to do as a marketer. There are always a million very specific rules + guidelines to follow… (that vary […]

You’re a Type A marketer who is ALWAYS on the go. Commuting between home and work… Rushing to meetings… Occasionally stealing 5 minutes to grab a latte… #noshame But just […]

As the #1 person responsible for managing brand reputations… Client expectations… …and literally *every* piece of content that heads out the door… The LAST thing you need to worry about is […]

Social media is SUPER competitive. You’re vying for people’s attention in *extremely* busy newsfeeds. You’re competing with “Cat Ninja”… …a dozen-and-a-half selfies… And other companies…just like you. You’ve got to […]

Managing multiple marketing campaigns (all at once) with a dozen moving pieces is tough. And when it’s just you managing those 273 campaigns… Juggling multiple, looming deadlines… Making sure your team […]

Tracking your team’s performance can be… …well, challenging, to say the least. With multiple moving pieces… Varying project timelines…and deadlines quickly approaching… Consistent thoughts can include (but definitely not limited […]

The world of social promotion is non-stop. And as a marketer, constantly being “on” is a necessity. Triple checking every single message is crucial… …and making sure what goes out […]