Elise Dopson

Requests from your marketing team are pouring in left, right, and center. Your email marketer needs access to a tool, your content writer needs a brief for your latest blog […]

Marketing project management can be daunting, especially if it’s not something you have a lot of experience with. Yet, you may need to take on leadership responsibilities whether you’re a […]

You can have the best blog content in the world. But if nobody sees it, it’s a waste of time. Truth is: it’s never been harder to get more visitors […]

Imagine this: you’re looking for a new productivity tool and find the perfect one online. However, this is the first time you’ve heard of this brand. How do you know […]

The average blog post takes over three hours to write, marketers are told that videos need to be 10–18 minutes in length to keep someone’s attention, and the typical duration of a […]

Are you spending hours writing content, editing videos, and tweaking sales pages just to result in nobody visiting the page you spent so long creating? Then you likely didn’t make a […]

Content management often gets overlooked by marketing teams, and it’s understandable; there is simply not enough time or resources to dedicate to building a consistent process, and the longer it […]

If you’re reading this post, you or your team have identified that you need to develop a marketing campaign plan to turn your innovative ideas into realities. Now, you’re looking […]

People are bombarded by content on the internet. Over 70 million new posts are published every day on WordPress alone, and the average blog post has 1,150 words. The hardest thing […]

It takes more than four hours to write the average blog post. Most of that goes into researching the structure, writing the copy, and finding relevant images to add in. There’s […]

When you think of creative work, do you think of a team of creatives buzzing with ideas and executing them in silo? That’s the reality for most creative teams. But […]

The global marketing industry is estimated to be worth a massive $1.7 trillion. It’ll come as no surprise to learn that marketing is becoming a popular career path. Businesses are […]

You’re managing a team of marketers. Each has a different job, a different set of tools, and a different way of working. How can you manage those and make sure […]

When you’re getting started with content marketing, you might feel overwhelmed with the number of things you’re adding to your to-do list. Research your audience. Publish new content. Track the […]

You’ve sat in a meeting for two hours. By the end of it, you’re left with one overwhelming (and frustrating) thought: “That meeting could’ve been an email.” It’s a surprisingly […]

Did you know that there will be 5-7 brand interactions before a consumer remembers a brand? If you manage to drive someone to your website, a fancy logo and matching web […]

“Where’s the blog post we need to publish this week?” You’re shouting across the desks in your office. You’ve been looking for the draft for 15 minutes to no avail. […]

As a marketer, you spend hours every day looking for new campaigns that’ll make you stand out. The only problem? You’re probably spending all of that time focusing on a […]

When you’re purchasing a new product, you’ll go through five main stages. Successful companies deliver the right content at the right stage—which likely has an impact on if (and when) […]

You already know that content marketing is a tough nut to crack–even if you’ve got the privilege of working with a team of people with a knack for words. There’s […]