Elise Dopson, Author at CoSchedule Blog
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Elise Dopson

Elise Dopson is a B2B content marketing expert who writes for SaaS and eCommerce companies. She’s written for sites like Content Marketing Institute, HubSpot and Social Media Examiner, and loves nothing more than a good cuppa tea. (She is British, after all.) Follow her, and her tea obsession, on Twitter @elisedopson.

How to Increase Blog Traffic in 9 Proven Steps

How to Increase Blog Traffic in 9 Proven Steps

You can have the best blog content in the world. But if nobody sees it, it’s a waste of time. Truth is: it’s never been harder to get more visitors […]

The Best Content Calendar Template to Organize Your Entire Year in 2021

The Best Content Calendar Template to Organize Your Entire Year in 2021

“Oh no! We don’t have any content ready to go out next week. What should we do?” That’s a phrase every marketer dreads to hear. Without proper tools for organizing […]

How to Write Case Studies That Build Trust (30+ Examples and Templates)

How to Write Case Studies That Build Trust (30+ Examples and Templates)

Case studies are effective tools for converting leads into customers. They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, […]

Content Distribution Plan: How to Conquer Declining Organic Reach

Content Distribution Plan: How to Conquer Declining Organic Reach

The average blog post takes over three hours to write, marketers are told that videos need to be 10–18 minutes in length to keep someone’s attention, and the typical duration of a […]

The 1,900+ Power Words You Need to Write Awesome Headlines

The 1,900+ Power Words You Need to Write Awesome Headlines

Are you spending hours writing content, editing videos, and tweaking sales pages just to result in nobody visiting the page you spent so long creating? Then you likely didn’t make a […]

How to Master Content Management From Start to Finish

How to Master Content Management From Start to Finish

If I asked you to take a peek inside your content library to find a piece of content you published last year, could you find it easily, or would you […]

How to Plan a Marketing Campaign That Actually Gets Results (Templates)

How to Plan a Marketing Campaign That Actually Gets Results (Templates)

The process of planning a marketing campaign is complex; delivering one consistent message across multiple channels to reach your audience isn’t easy. Truth is: without a smart strategy and sound processes […]

How to Write Catchy Headlines (Without Relying on Clickbait)

How to Write Catchy Headlines (Without Relying on Clickbait)

People are bombarded by content on the internet. Over 70 million new posts are published every day on WordPress alone, and the average blog post has 1,150 words. The hardest thing […]

50+ Headline Formulas and Templates to Make Writing Your Next Title Easy

50+ Headline Formulas and Templates to Make Writing Your Next Title Easy

It takes more than four hours to write the average blog post. Most of that goes into researching the structure, writing the copy, and finding relevant images to add in. There’s […]

Creative Operations for Marketers: How to Build Stress-Free Workflows

Creative Operations for Marketers: How to Build Stress-Free Workflows

When you think of creative work, do you think of a team of creatives buzzing with ideas and executing them in silo? That’s the reality for most creative teams. But […]

Marketing Education: 50+ Resources to Level Up Your Skills

Marketing Education: 50+ Resources to Level Up Your Skills

The global marketing industry is estimated to be worth a massive $1.7 trillion. It’ll come as no surprise to learn that marketing is becoming a popular career path. Businesses are […]

Marketing Operations: The Start to Finish Guide for Busy Managers

Marketing Operations: The Start to Finish Guide for Busy Managers

You’re managing a team of marketers. Each has a different job, a different set of tools, and a different way of working. How can you manage those and make sure […]