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Elise Dopson

Elise Dopson is a B2B content marketing expert who writes for SaaS and eCommerce companies. She’s written for sites like Content Marketing Institute, HubSpot and Social Media Examiner, and loves nothing more than a good cuppa tea. (She is British, after all.) Follow her, and her tea obsession, on Twitter @elisedopson.

How to Plan an Internal Marketing Strategy That Makes an Impact

How to Plan an Internal Marketing Strategy That Makes an Impact

As a marketer, you spend hours every day looking for new campaigns that’ll make you stand out. The only problem? You’re probably spending all of that time focusing on a […]

Customer Lifecycle Marketing: How to Attract and Retain More Customers

Customer Lifecycle Marketing: How to Attract and Retain More Customers

When you’re purchasing a new product, you’ll go through five main stages. Successful companies deliver the right content at the right stage—which likely has an impact on if (and when) […]

Content Distribution Plan: How to Conquer Declining Organic Reach

Content Distribution Plan: How to Conquer Declining Organic Reach

The average blog post takes over 3 hours to write. We’re told that videos need to be 10-18 minutes in length to keep someone’s attention, and the typical duration of a podcast […]

Marketing Operations: The Start to Finish Guide for Busy Managers

Marketing Operations: The Start to Finish Guide for Busy Managers

You’re managing a team of marketers. Each has a different job, a different set of tools, and a different way of working. How can you manage those and make sure […]

Marketing Request Forms: How to Create One Your Team Will Actually Use

Marketing Request Forms: How to Create One Your Team Will Actually Use

Requests from your marketing team are pouring in left, right, and center. Your email marketer needs access to a tool, your content writer needs a brief for your latest blog […]

How to Create Content for Google’s E-A-T Algorithm Update

How to Create Content for Google’s E-A-T Algorithm Update

You already know that content marketing is a tough nut to crack–even if you’ve got the privilege of working with a team of people with a knack for words. There’s […]