Author Archive
Elise Dopson
Elise Dopson is a B2B content marketing expert who writes for SaaS and eCommerce companies. She’s written for sites like Content Marketing Institute, HubSpot and Social Media Examiner, and loves nothing more than a good cuppa tea. (She is British, after all.) Follow her, and her tea obsession, on Twitter @elisedopson.
The Complete Start to Finish Content Marketing Strategy Guide (Template)
When you’re getting started with content marketing, you might feel overwhelmed with the number of things you’re adding to your to-do list. Research your audience. Publish new content. Track the […]
Elise Dopson
June 4, 2020
Marketing Meeting Agendas: How to Make Your Meetings 10x More Productive (Template)
You’ve sat in a meeting for two hours. By the end of it, you’re left with one overwhelming (and frustrating) thought: “That meeting could’ve been an email.” It’s a surprisingly […]
Elise Dopson
May 25, 2020
Brand Messaging Framework: The 4-Step Guide to More Productivity & Sales
Did you know that there will be 5-7 brand interactions before a consumer remembers a brand? If you manage to drive someone to your website, a fancy logo and matching web […]
Elise Dopson
May 6, 2020
Marketing Asset Management: How to Find Everything You Need (Quickly)
“Where’s the blog post we need to publish this week?” You’re shouting across the desks in your office. You’ve been looking for the draft for 15 minutes to no avail. […]
Elise Dopson
April 13, 2020
How to Plan an Internal Marketing Strategy That Makes an Impact
As a marketer, you spend hours every day looking for new campaigns that’ll make you stand out. The only problem? You’re probably spending all of that time focusing on a […]
Elise Dopson
April 8, 2020
Customer Lifecycle Marketing: How to Attract and Retain More Customers
When you’re purchasing a new product, you’ll go through five main stages. Successful companies deliver the right content at the right stage—which likely has an impact on if (and when) […]
Elise Dopson
March 23, 2020
Content Distribution Plan: How to Conquer Declining Organic Reach
The average blog post takes over 3 hours to write. We’re told that videos need to be 10-18 minutes in length to keep someone’s attention, and the typical duration of a podcast […]
Elise Dopson
March 18, 2020
Marketing Operations: The Start to Finish Guide for Busy Managers
You’re managing a team of marketers. Each has a different job, a different set of tools, and a different way of working. How can you manage those and make sure […]
Elise Dopson
February 19, 2020
Marketing Request Forms: How to Create One Your Team Will Actually Use
Requests from your marketing team are pouring in left, right, and center. Your email marketer needs access to a tool, your content writer needs a brief for your latest blog […]
Elise Dopson
February 17, 2020
How to Create Content for Google’s E-A-T Algorithm Update
You already know that content marketing is a tough nut to crack–even if you’ve got the privilege of working with a team of people with a knack for words. There’s […]
Elise Dopson
November 28, 2018
