Elise Dopson, Author at CoSchedule Blog
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Elise Dopson

Elise Dopson is a B2B content marketing expert who writes for SaaS and eCommerce companies. She’s written for sites like Content Marketing Institute, HubSpot and Social Media Examiner, and loves nothing more than a good cuppa tea. (She is British, after all.) Follow her, and her tea obsession, on Twitter @elisedopson.

How to Write Catchy Headlines (Without Relying on Clickbait)

How to Write Catchy Headlines (Without Relying on Clickbait)

People are bombarded by content on the internet. Over 70 million new posts are published every day on WordPress alone, and the average blog post has 1,150 words. The hardest thing […]

50+ Headline Formulas and Templates to Make Writing Your Next Title Easy

50+ Headline Formulas and Templates to Make Writing Your Next Title Easy

It takes more than four hours to write the average blog post. Most of that goes into researching the structure, writing the copy, and finding relevant images to add in. There’s […]

Creative Operations for Marketers: How to Build Stress-Free Workflows

Creative Operations for Marketers: How to Build Stress-Free Workflows

When you think of creative work, do you think of a team of creatives buzzing with ideas and executing them in silo? That’s the reality for most creative teams. But […]

Marketing Education: 50+ Resources to Level Up Your Skills

Marketing Education: 50+ Resources to Level Up Your Skills

The global marketing industry is estimated to be worth a massive $1.7 trillion. It’ll come as no surprise to learn that marketing is becoming a popular career path. Businesses are […]

Marketing Operations: The Start to Finish Guide for Busy Managers

Marketing Operations: The Start to Finish Guide for Busy Managers

You’re managing a team of marketers. Each has a different job, a different set of tools, and a different way of working. How can you manage those and make sure […]

The Complete Start to Finish Content Marketing Strategy Guide (Template)

The Complete Start to Finish Content Marketing Strategy Guide (Template)

When you’re getting started with content marketing, you might feel overwhelmed with the number of things you’re adding to your to-do list. Research your audience. Publish new content. Track the […]

Marketing Meeting Agendas: How to Make Your Meetings 10x More Productive (Template)

Marketing Meeting Agendas: How to Make Your Meetings 10x More Productive (Template)

You’ve sat in a meeting for two hours. By the end of it, you’re left with one overwhelming (and frustrating) thought: “That meeting could’ve been an email.” It’s a surprisingly […]

Brand Messaging Framework: The 4-Step Guide to More Productivity & Sales

Brand Messaging Framework: The 4-Step Guide to More Productivity & Sales

Did you know that there will be 5-7 brand interactions before a consumer remembers a brand? If you manage to drive someone to your website, a fancy logo and matching web […]

Marketing Asset Management: How to Find Everything You Need (Quickly)

Marketing Asset Management: How to Find Everything You Need (Quickly)

“Where’s the blog post we need to publish this week?” You’re shouting across the desks in your office. You’ve been looking for the draft for 15 minutes to no avail. […]

How to Plan an Internal Marketing Strategy That Makes an Impact

How to Plan an Internal Marketing Strategy That Makes an Impact

As a marketer, you spend hours every day looking for new campaigns that’ll make you stand out. The only problem? You’re probably spending all of that time focusing on a […]

Customer Lifecycle Marketing: How to Attract and Retain More Customers

Customer Lifecycle Marketing: How to Attract and Retain More Customers

When you’re purchasing a new product, you’ll go through five main stages. Successful companies deliver the right content at the right stage—which likely has an impact on if (and when) […]

Content Distribution Plan: How to Conquer Declining Organic Reach

Content Distribution Plan: How to Conquer Declining Organic Reach

The average blog post takes over 3 hours to write. We’re told that videos need to be 10-18 minutes in length to keep someone’s attention, and the typical duration of a podcast […]