Author Archive
Elise Dopson
Elise Dopson is a B2B content marketing expert who writes for SaaS and eCommerce companies. She’s written for sites like Content Marketing Institute, HubSpot and Social Media Examiner, and loves nothing more than a good cuppa tea. (She is British, after all.) Follow her, and her tea obsession, on Twitter @elisedopson.
How to Plan an Internal Marketing Strategy That Makes an Impact
As a marketer, you spend hours every day looking for new campaigns that’ll make you stand out. The only problem? You’re probably spending all of that time focusing on a […]
Elise Dopson
April 8, 2020
Customer Lifecycle Marketing: How to Attract and Retain More Customers
When you’re purchasing a new product, you’ll go through five main stages. Successful companies deliver the right content at the right stage—which likely has an impact on if (and when) […]
Elise Dopson
March 23, 2020
Content Distribution Plan: How to Conquer Declining Organic Reach
The average blog post takes over 3 hours to write. We’re told that videos need to be 10-18 minutes in length to keep someone’s attention, and the typical duration of a podcast […]
Elise Dopson
March 18, 2020
Marketing Operations: The Start to Finish Guide for Busy Managers
You’re managing a team of marketers. Each has a different job, a different set of tools, and a different way of working. How can you manage those and make sure […]
Elise Dopson
February 19, 2020
Marketing Request Forms: How to Create One Your Team Will Actually Use
Requests from your marketing team are pouring in left, right, and center. Your email marketer needs access to a tool, your content writer needs a brief for your latest blog […]
Elise Dopson
February 17, 2020
How to Create Content for Google’s E-A-T Algorithm Update
You already know that content marketing is a tough nut to crack–even if you’ve got the privilege of working with a team of people with a knack for words. There’s […]
Elise Dopson
November 28, 2018
