Elise Dopson

Imagine this: you’re looking for a new productivity tool and find the perfect one online. However, this is the first time you’ve heard of this brand. How do you know […]

The average blog post takes over three hours to write, marketers are told that videos need to be 10–18 minutes in length to keep someone’s attention, and the typical duration of a […]

Content management often gets overlooked by marketing teams, and it’s understandable; there is simply not enough time or resources to dedicate to building a consistent process, and the longer it […]

If you’re reading this post, you or your team have identified that you need to develop a marketing campaign plan to turn your innovative ideas into realities. Now, you’re looking […]

When you think of creative work, do you think of a team of creatives buzzing with ideas and executing them in silo? That’s the reality for most creative teams. But […]

The global marketing industry is estimated to be worth a massive $1.7 trillion. It’ll come as no surprise to learn that marketing is becoming a popular career path. Businesses are […]

You’ve sat in a meeting for two hours. By the end of it, you’re left with one overwhelming (and frustrating) thought: “That meeting could’ve been an email.” It’s a surprisingly […]

Did you know that there will be 5-7 brand interactions before a consumer remembers a brand? If you manage to drive someone to your website, a fancy logo and matching web […]

As a marketer, you spend hours every day looking for new campaigns that’ll make you stand out. The only problem? You’re probably spending all of that time focusing on a […]

When you’re purchasing a new product, you’ll go through five main stages. Successful companies deliver the right content at the right stage—which likely has an impact on if (and when) […]

You already know that content marketing is a tough nut to crack–even if you’ve got the privilege of working with a team of people with a knack for words. There’s […]