Elise Dopson is a B2B content marketing expert who writes for SaaS and eCommerce companies. She’s written for sites like Content Marketing Institute, HubSpot and Social Media Examiner, and loves nothing more than a good cuppa tea. (She is British, after all.) Follow her, and her tea obsession, on Twitter @elisedopson.
The process of planning a marketing campaign is complex; delivering one consistent message across multiple channels to reach your audience isn’t easy. Truth is: without a smart strategy and sound processes […]
People are bombarded by content on the internet. Over 70 million new posts are published every day on WordPress alone, and the average blog post has 1,150 words. The hardest thing […]
It takes more than four hours to write the average blog post. Most of that goes into researching the structure, writing the copy, and finding relevant images to add in. There’s […]
When you think of creative work, do you think of a team of creatives buzzing with ideas and executing them in silo? That’s the reality for most creative teams. But […]
The global marketing industry is estimated to be worth a massive $1.7 trillion. It’ll come as no surprise to learn that marketing is becoming a popular career path. Businesses are […]
You’re managing a team of marketers. Each has a different job, a different set of tools, and a different way of working. How can you manage those and make sure […]
When you’re getting started with content marketing, you might feel overwhelmed with the number of things you’re adding to your to-do list. Research your audience. Publish new content. Track the […]
You’ve sat in a meeting for two hours. By the end of it, you’re left with one overwhelming (and frustrating) thought: “That meeting could’ve been an email.” It’s a surprisingly […]
Did you know that there will be 5-7 brand interactions before a consumer remembers a brand? If you manage to drive someone to your website, a fancy logo and matching web […]
“Where’s the blog post we need to publish this week?” You’re shouting across the desks in your office. You’ve been looking for the draft for 15 minutes to no avail. […]
As a marketer, you spend hours every day looking for new campaigns that’ll make you stand out. The only problem? You’re probably spending all of that time focusing on a […]
When you’re purchasing a new product, you’ll go through five main stages. Successful companies deliver the right content at the right stage—which likely has an impact on if (and when) […]