Author Archive
Elise Dopson
Elise Dopson is a B2B content marketing expert who writes for SaaS and eCommerce companies. She’s written for sites like Content Marketing Institute, HubSpot and Social Media Examiner, and loves nothing more than a good cuppa tea. (She is British, after all.) Follow her, and her tea obsession, on Twitter @elisedopson.
How to Plan a Marketing Campaign That Actually Gets Results (Templates)
The process of planning a marketing campaign is complex; delivering one consistent message across multiple channels to reach your audience isn’t easy. Truth is: without a smart strategy and sound processes […]
Elise Dopson
January 7, 2021
How to Write Catchy Headlines (Without Relying on Clickbait)
People are bombarded by content on the internet. Over 70 million new posts are published every day on WordPress alone, and the average blog post has 1,150 words. The hardest thing […]
Elise Dopson
September 21, 2020
50+ Headline Formulas and Templates to Make Writing Your Next Title Easy
It takes more than four hours to write the average blog post. Most of that goes into researching the structure, writing the copy, and finding relevant images to add in. There’s […]
Elise Dopson
September 3, 2020
Creative Operations for Marketers: How to Build Stress-Free Workflows
When you think of creative work, do you think of a team of creatives buzzing with ideas and executing them in silo? That’s the reality for most creative teams. But […]
Elise Dopson
September 2, 2020
Marketing Education: 50+ Resources to Level Up Your Skills
The global marketing industry is estimated to be worth a massive $1.7 trillion. It’ll come as no surprise to learn that marketing is becoming a popular career path. Businesses are […]
Elise Dopson
August 3, 2020
Marketing Operations: The Start to Finish Guide for Busy Managers
You’re managing a team of marketers. Each has a different job, a different set of tools, and a different way of working. How can you manage those and make sure […]
Elise Dopson
July 9, 2020
The Complete Start to Finish Content Marketing Strategy Guide (Template)
When you’re getting started with content marketing, you might feel overwhelmed with the number of things you’re adding to your to-do list. Research your audience. Publish new content. Track the […]
Elise Dopson
June 4, 2020
Marketing Meeting Agendas: How to Make Your Meetings 10x More Productive (Template)
You’ve sat in a meeting for two hours. By the end of it, you’re left with one overwhelming (and frustrating) thought: “That meeting could’ve been an email.” It’s a surprisingly […]
Elise Dopson
May 25, 2020
Brand Messaging Framework: The 4-Step Guide to More Productivity & Sales
Did you know that there will be 5-7 brand interactions before a consumer remembers a brand? If you manage to drive someone to your website, a fancy logo and matching web […]
Elise Dopson
May 6, 2020
Marketing Asset Management: How to Find Everything You Need (Quickly)
“Where’s the blog post we need to publish this week?” You’re shouting across the desks in your office. You’ve been looking for the draft for 15 minutes to no avail. […]
Elise Dopson
April 13, 2020
How to Plan an Internal Marketing Strategy That Makes an Impact
As a marketer, you spend hours every day looking for new campaigns that’ll make you stand out. The only problem? You’re probably spending all of that time focusing on a […]
Elise Dopson
April 8, 2020
Customer Lifecycle Marketing: How to Attract and Retain More Customers
When you’re purchasing a new product, you’ll go through five main stages. Successful companies deliver the right content at the right stage—which likely has an impact on if (and when) […]
Elise Dopson
March 23, 2020
