Good news: becoming a marketing manager is way easier today than it was 10+ years ago. You don’t need a bachelor’s degree or certificates from fancy schools anymore. In most […]
Writing blog post introductions is hard. There are 600+ million blogs out there, and plenty of them are competing for your audiences. How do you stand out? You need to produce a […]
Here’s a question for you: what is your brand’s most valuable piece of content? Maybe, your top content is a highly-researched blog post or a webinar that has thousands of […]
“I’m not sure what the difference between inbound marketing vs. content marketing is, and at this point, I’m too afraid to ask.” If this confession from the beloved Chris Pratt […]
Whether you’re a seasoned marketer, a fresh face in the field, or an eager outsider looking to get into content creation, you should care about content marketing trends. In the […]
Today, more and more marketers like you make PR and branding efforts a top priority in their marketing strategy. Statistics show that brand consistency can increase revenue by as much as […]
Spoiler alert! I know why you’re here. It’s time to build a content framework for your marketing playbook. Don’t worry, you’re not alone in your search. The amount of content […]
Everyone consumes some sort of content every day. It’s like rain, taxes, and death — we can’t escape it, even if we wanted to. Content is what keeps us in […]
Are you planning on creating even one blog post as part of your marketing strategy? If you are, then you need to have an effective content production process in place. […]
Advertisements are everywhere. From display ads to non-skippable ads on YouTube and influencers with #spon on Instagram, ads are becoming harder and harder to avoid. With new research showing that […]
Whether you’re a content, email, or social media specialist, at your core, you’re a marketer; a person who’s primarily responsible for raising brand awareness, generating traffic and leads, and — […]
As of today, in 2020, email marketing is still essential for almost every business in the world. In fact, it’s proven that for every dollar you spend on email marketing, you […]
A few months ago, I landed a guest post for a huge brand; CoSchedule. The piece was on a topic I had quite a bit of experience with (ToFu content) making […]
Not all consumers want to buy right away. Some want to just satisfy their interests while others may look for viable solutions. In fact, most consumers requesting information will not […]
