Save Time By Automating Repeating Promotions On A Set Schedule - CoSchedule Blog

Save Time By Automating Repeating Promotions On A Set Schedule

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With CoSchedule’s ReQueue Power Up, you can promote your best evergreen blog posts again and again.

What if you could ALSO automate your recurring social media promotions?

Learn how to set up Placeholder Groups in ReQueue for more control over your publishing dates and times. Automate repeating social promotions, like Taco Tuesday or Motivation Monday, so you can save time scheduling your social messages.

Before You Get Started…

This blog is just one of five short lessons that will help you learn the ins, outs, and best practices of using ReQueue to drive better results on social media with less effort.

To help you learn your way, this lesson is also available as:

Choose whatever learning style is best for you! You can watch the third lesson below or read this blog to kick-off lesson three.

Why should you automate social messages on a set schedule using ReQueue?

Create Placeholder Groups to put your repeating promotions on autopilot. You can publish recurring messages at the frequency you want (daily, weekly, or monthly). ReQueue will publish these messages consistently for you, so you don’t have to worry if that promotion went out even when things get busy, or you’re out of the office.

Not sure what social media promotions you would add to a Placeholder Group?

Think about what repeating promotions you currently publish manually every day, week, or month.

Have something in mind? Let’s build your first Placeholder Group to automate these promotions for you!

Step 1: Create a Placeholder Group

To get started creating a ReQueue Placeholder Group, Click + New Group in the top left-hand on your ReQueue page. Then choose the “Placeholder Group” option on the pop-up.

Give your group a name. Ideally, this would be the name of your recurring promotion (Taco Tuesday, for example).

Then choose the day and time you want your messages from this group to publish. In this example, you’ll choose every Tuesday at 8:00am.

If you have repeating promotions that are only available for a limited time, you can define start and end times for your Placeholder Groups.

ReQueue will stop publishing social messages from this group for you on the end date.

We recommend setting start and end dates when creating Placeholder Groups for limited-time promotions like summer recipes, winter classes, holiday sales, or other seasonal promotions.

Step 2: Add Messages to Placeholder Groups

Now that you’ve created your group, it’s time to add messages.

Start adding new messages directly to this group by clicking “New ReQueue Message”.

We recommend adding at least 12 new messages to this folder to start. This will give you three months of recurring content, if you’re sharing messages from this group once per week.

Here are 12 motivational quotes you can copy/paste directly into your #MondayMotivation ReQueue Group:

  1. “Don’t let yesterday take up too much of today.” – Will Rogers
  2. “If you are working on something that you really care about, you don’t have to be pushed. The vision pulls you.” – Steve Jobs
  3. “Failure will never overtake me if my determination to succeed is strong enough.” – Og Mandino
  4. “We generate fears while we sit. We overcome them by action.” – Dr. Henry Link
  5. “Whether you think you can or think you can’t, you’re right.” – Henry Ford
  6. “Do what you can with all you have, wherever you are.” – Theodore Roosevelt
  7. “To see what is right and not do it is a lack of courage.”– Confucius
  8. “A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.” – Brian Tracy
  9. “If you do what you always did, you will get what you always got.” – Albert Einstein
  10. “No one can make you feel inferior without your consent.” – Eleanor Roosevelt
  11. “What seems to us as bitter trials are often blessings in disguise.” – Oscar Wilde
  12. “Success is the sum of small efforts, repeated day-in and day-out.” – Robert Collier

Here’s a list of more recurring content themes and ideas you can build your ReQueue groups around.

Get more details and inspiration in our ReQueue Power Tips.

Step 3: Review Your Placeholders to Round Out Your Social Schedule

If you create multiple Placeholder Groups, you can quickly review how these messages will overlap by clicking “Show all groups”.

Make tweaks to your repeating promotions social schedule as you continue to build out new ReQueue groups. From this view, you can update the sending time and frequency on any Placeholder Group if you need to adjust your schedule.

For example, if you have two messages set to send on the same day on the same social profile, you can make sure the send times aren’t too close together.

If you have a promotion you want to discontinue, you can easily archive any Placeholder Group to stop sending messages from this group.

When you archive a group, you can always unarchive it and promote it again any time by clicking “Unarchive”.

Then, toggle the group back to “Sending” to ensure messages continue sending from this group.

Got the basics down? Find out how to fine-tune your publishing schedule using ReQueue settings in our complete Getting Started With ReQueue Guide.

About the Author

Whitney is a Product Marketing Specialist at CoSchedule. In a previous role, she lived the agency life as a project manager. So when you say you’re busy with client projects, tasks and deadlines - she can totally relate. Outside of work, she loves to travel with her husband, coach figure skating and listen to podcasts.

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