How To Optimize Content Throughout Your Marketing Funnel With Alex Brazeau From Corel [AMP 020]
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- What Corel does and all about Alex’s role there.
- How Alex keeps everything organized.
- The marketing funnel framework, from focusing on potential customer problems through comparing, acting, converting, and retaining the customer.
- The biggest problems Alex faced when mapping out his funnel, as well as how he resolved the issues.
- An example of what a marketing campaign might look like when using the marketing funnel.
- The results that Alex has achieved with his marketing funnel.
- Alex’s best advice for a marketer looking to implement a similar framework.
- “The content challenges that we face as content marketers are actually pretty similar to just about anyone who’s creating content without an overarching strategy.”
- “I think adopting a funnel framework has had a huge impact on literally every aspect of our content operations.”
- “If you’re going to jump into content marketing, you really should have a documented strategy.”
How To Optimize Content Throughout Your Marketing Funnel
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