How To Share Customer Success Stories + Plan Ahead With Lelia King From The Iron Yard [AMP 033]
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- The story behind The Iron Yard, who makes up the team, and what Lelia does there.
- The planning process when coming up with a lot of content with a relatively small team, as well as how Lelia uses scheduling to ensure that there is a variety of content available.
- How the Iron Yard team weaves newsworthy and time-sensitive content into a schedule that has already been planned out.
- Why agility is such an important part of a marketing strategy.
- Why it’s important for The Iron Yard to share student stories and how stories help others envision themselves in those students’ shoes.
- Tips on finding the stories that you want to include on your website or in your advertising materials.
- The process that Lelia uses when it comes to storytelling and why sometimes a framework or formula does not work.
- Lelia’s best advice for someone who wants to start incorporating customer storytelling into their marketing strategy.
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- “It’s important really for anyone’s marketing strategy to be really flexible when it comes to creating and sharing content because you just never know when something’s going to come up.”
- “People see themselves in stories... Humans are essentially storytelling animals and stories help to make sense of the world and help us figure out who we are.”
- “The beauty of storytelling is that there are tons of different ways to capture stories.”
How To Share Customer Success Stories + Plan Ahead With Lelia King From The Iron Yard
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